Makeup and Face Powders

• Oil & Shine Control: Acts as a powerful absorbent for sebum and sweat, providing an instant and long-lasting matte finish.
• Flashback Prevention: Unlike spherical silica, the irregular particles of magnesium carbonate reflect light via diffused scattering, preventing the "flashback" effect in photography.
• Adhesion & Texture: Improves how powders adhere to the skin and enhances the overall texture and spreadability of compact and loose powders.
• Opacifying Agent: Used to add "body" and opacity to makeup products like eyeshadows and foundations.

Skin and Body Care

• Body Powders & Deodorants: Serves as an anti-caking agent to prevent clumping and a moisture absorbent to keep skin dry and fresh.
• Fragrance Carrier: Its porous nature allows it to act as a superior carrier, helping retain and slowly release fragrances in powders and dry products.
• pH Adjuster: Used in various bath and skin products to balance and maintain the formulation's pH.
• Moisturising Properties: Some classifications include it as a skin protectant and mild moisturiser that prevents skin from drying out while absorbing oil.

Hair Care

• Dry Shampoo: Absorbs excess oils from the scalp and hair, refreshing the hair without water.
• Hair Bleaching: Acts as a stabilizer for peroxide in hair bleaching formulations.